Hollywood May 15 2008 - Shirley of Hollywood Goes Way Beyond Sexy with Expanded Risque and Hot Collections

For 2008/2009, Shirley of Hollywood, celebrating 60 years of sexy, delivers a super sexy Risque/H.O.T. Collection featuring new "club ready" chemises and more than 150 of the laciest and raciest styles to hit the market.

"Sexy always sell...especially when it`s Shirley," said Eric Schlobohm, International Sales Director, during the debut of Shirley`s Risque*/H.O.T. Collection at the International Lingerie Show in Las Vegas last month. "This collection gives retailers more ways to sell sexy. Our Risque and H.O.T. Collections nearly doubled in sales last year, and our retailers tell us every style is almost a complete sell out, so we are backing the collections with our signature to ensure at once shipping and no minimum order to keep retailers stocked with our top sellers."

Shirley`s Risque/H.O.T. collections gives retailers everything sexy - from soft, sexy and sheer chemises to luxurios baby dolls lavished with lace," just for fun" costumes ready for passionate play and voluptuous plus-sizes that maximize every curve - all affordably priced, available boxed or on hanger, in missy and full figure sizes. This year, the collection has added new boy shorts, fabulous new lace sets, frilly and soft mesh ruffle tri-top sets and lots of playful and sexy hosiery.

All-New H.O.T. Packaging

The Risque collection was introduced in 1994 and has expanded over the years to include beatifully designed bustiers, teddies, bikinis, bra sets, crop tops and thongs available in a wide range of brazen colours and rich, sensuous fabrics, Shirley continues to update its packaging with it`s 15th Risque/H.O.T. collection. Now even more Risque desings are available in glamorous boxed packaging under Shirley`s H.O.T. Brand.

This year we revamped our incredibly successful H.O.T. package, with beautiful soft backgrounds and adding a UV coating. As always, our package shows off the front, the back and every colour of every piece," said Schlobohm. "our customers requested the H.O.T. packaging and Shirley delivered at a perfect price point for sell-through. Plus, this new packaging is a great marketing tool for both our customers that merchandise on hanger and our retailers that only merchandise boxed goods. This line is designed to fly out at retail. Unlike some packaged collections in the marketplace, customers will be truly excited to see the fit and the quality of our new Risque collection, which has contributed significantly to Shirley`s overall growth as one of our hottest collections."

"H.O.T has never been more in! So, if you`re looking for the most seductive lingerie around think Risque." says Shirley`s President Roy Schlobohm, This collection is our sexiest ever with sleek, sexy bra tops, hip-hugging skirtinis, lacy see-through teddies and our most desirable baby dolls. If you want to indulge your most daring fantasies, crank up the heat with our most daring ensembles - like our perky pink sex kitten or our feisty French maid - they are our most combustible styles."