The Buzzword Is Bold - 2011
With a focus on eye candy Colors, exotic lace and retro prints gone up-tempo trendy. Go back to the future with classic corsets given a modern edge with easy-zip fronts and sheer stretch backs that make comfort cool. Work your mojo in a pinstripe bra top or bring the ‘50s full circle in a peekaboo polka dot chemise. Be beastly in the bedroom in a silky pink zebra bustier, then take leopard high def with red ribbons and ruffles. Make our most fashion-forward pieces your own with Shirley’s Ready-to-Wear collection, a go-anywhere wardrobe of tops and bottoms that mix, layer and reverse to give you limitless looks—and endless style.
Whether you’re looking for luxurious lingerie to wear in or sexy separates to wear out, Shirley puts the personal in style. Every Shirley garment is a signature blend of fashion and function, superbly crafted from the finest fabrics, handpicked in the richest Colors, and trimmed with more than 200 of the most elegant embellishments available. It’s this meticulous attention to detail that has helped Shirley of Hollywood grow from a small family business into one of the world’s premiere lingerie brands, recognized across the globe for an unsurpassed commitment to quality, craftsmanship and service.
Since 1948, three generations of the Schlobohm family have overseen the design, production, marketing and distribution of every Shirley product, guided by the vision and values of our founder, Herman Schlobohm. Integrity and innovation remain the foundation of our company, embodied in high-end, high-fashion garments that are made to fit and made to last, garments that are uniquely trendy and affordably luxurious. At a time when others are cutting back, we challenge ourselves to offer more—more variety, more value and more ways to make every Shirley experience a pleasurable one. We treat every customer like family, taking pride in providing both superior service and a superior product at an exceptional price.
Vision, values, a commitment to quality and a commitment to you: it adds up to a distinctive difference, a difference you can see in every Shirley garment… in every Shirley employee…in every satisfied Shirley customer. Your pleasure is our business, so enjoy everything Shirley!
a Perfect ’10
It’s a brand new decade, and Shirley gets it off to a perfect start with our best-ever selection of hot new trendsetters that make looking fabulous a little easier and a lot more fun. Expand your wardrobe with smart investment pieces like washable silk bustiers that go from work to play and reversible tops that give you twice as many outfits or the price of one. Make dressing sexy a cinch with stretch-back corsets that keep you feeling comfy and looking curvy in pants, skirts or your hippest jeans. Be fashion-forward with all the “now” colors in the newest “now” patterns, like polka dots, tie dye, leopard and zebra, or go glam with Marilyn, our retro cool collection of portrait prints featuring the iconic style of Marilyn Monroe. Whatever your fashion statement, Shirley is the perfect choice when you’re looking for luxury at an affordable price. Every Shirley garment starts with the finest fabrics woven in the richest shades and finished with the most exquisite trims. It’s a commitment to quality started by our founder, Herman Schlobohm, back in 1948 and continued today.
In a time when downsizing and outsourcing are the norm, Shirley remains a growing family business, guided by three generations of Schlobohms working together to ensure the unique craftsmanship and exceptional detail of every piece that bears the Shirley name. While other companies are increasingly hands-off, we continue to be hands-on, personally overseeing every aspect of our business, from design and manufacturing to sales and distribution. While others are cutting back, we continue to bring you more—more styles, more colors and more than 200 varieties of laces and trims to give even the simplest garment a high-end feel. While others talk about customer service, we make it the cornerstone of our company. Every customer is a treasured member of the Shirley family, and we continue to find new ways to offer the best quality, the best fit, the best selection and the best value available anywhere.
At Shirley, creating beautiful lingerie is more than just our business; it’s our passion. Every garment is hand-selected with pride and crafted with care, with your pleasure in mind. That’s the Shirley difference and we hope you’ll agree—it’s a distinctive one.
The go-to gear you`ll wear all year ! - May 2009
This year, look to Shirley for the newest look and the latest styles to keep you on top of the hottest trends. The keyword is versatility--rich colours you can mix and match and feel-good fabrics you can dress up or down, united in garments that go where you go, with fashion flair to spare.
If you thought Shirley was just for the bedroom, think again! Our new Ready to Wear Collection pairs high-style bustiers, corsets and tops with matching thongs, bikinis or skirtinis for an intimate night in... or add skirts, pants, jeans or thights for an exciting night out. Shirley`s Bridal Collection takes the entire wedding party down the aisle in style, then tucks in your trousseau to spice up the honeymoon. Feeling playful? Shirley`s Costume Collection brings his-and-her fantasies to life all year long. And if you`re looking for trendy, our new 100% Babe line is 100% hip, supersizing sassy fashion in XS sizes. It`s all here... and all Shirley... in sizes to fit all ages and body types, from petite to plus.
And while this year ushers in some exciting changes, other things stay just the same. In an era of outsourcing and mega-mergers, we`re still a private family buisness, committed to bringing you the personal service and exceptional quality you`ye come to expect from the Shirley name. Since 1948, three generations of Schlobohms have run Shirley of Hollywood with great pride, working together to oversee every aspect of our business, from design and manufacturing to sales and distribution. The satisfaction of doing work we love with people with love shows in every Shirley garment--in the unique craftmanship, superlative fit and exquisite detail that have become the hallmarks of the Shirley brand.
We still handpick our own fine fabrics and design each garment to meet our high-end specifications, just like our founder, Herman Schlobohm, did more than 60 years ago. We offer more options than anybody else--more styles, more coulous and more than 200 varieties of of laces and trims to give every garment a luxurious touch. Our customer service remains the best in the business. We work hard to make every experience the best it can be, combining the best quality, the best fit and the best selection into the best value available today. Winter, spring, summer and fall, think of Shirley as you go-to brand---the brand that lets you be you day or night. Glamorous, hip, hot, a little sexy or a lot, it`s all new...and all you...at Shirley!
At Shirley, we`ve always known that curves are sexy, wther you have a little...or a lot. Shirley`s 2009 Intimate Attitudes line brings chic, contemporary fashion to a larger audience. Sexy comes in all sizes and Intimate Attitudes has the voluptuous customers covered!
This year we are really hifhlightingtaking the corsets from the boudoir, to a night out on the town with great "outerwear" shots giving our retailers additional photos and marketing tools. And...also allowing us all to show customers the versatility of this ready to wear range for all occasions. So wether its costumes and dress up, lingerie to play, or corsets for out and about, it`s Shirley of Hollywood group of collections that brings it to you.
Size matters and nobody knows it better than Shirley. With a full line of bras, bustiers, corsets, briefs, sleepwear and outerwear that fits as beautifully as they look, wether the wearer is a size 10 or 26. Be elegant, exotic, or simply extraordinary - wichever you choose, count on Shirley to make you look your best. That`s what we do, and what we`ve been doing for 60 years. In today`s hands off world of mega-mergers and out sourcing, we`re proud to be a family-owned business, intimately involved in every step of product delivery, from design and manufacturing to sales and distribution. Since 1949, three generations of Scholbohms have run Shirley of Hollywood with the same care and attention to detail as our founder, Herman Schlobohm did, more than half a century ago.
We still hand pick our fine fabrics and design each garment to meet our unique, high-end specifications. Options are impotant, so we offer more colour choices than anybody else and more than 200 varieties of laces and trims. Each specially picked to add just the right finishing touch, and our customer service is the best in the industry.
We work hard to give you the best quality and best selection at the best possible price, just like we`ve been doing for 60 years.
It`s not just business: it`s our pleasure - and yours too.
Enjoy!
Hollywood May 15 2008 - Shirley of Hollywood Goes Way Beyond Sexy with Expanded Risque and Hot Collections
For 2008/2009, Shirley of Hollywood, celebrating 60 years of sexy, delivers a super sexy Risque/H.O.T. Collection featuring new "club ready" chemises and more than 150 of the laciest and raciest styles to hit the market.
"Sexy always sell...especially when it`s Shirley," said Eric Schlobohm, International Sales Director, during the debut of Shirley`s Risque*/H.O.T. Collection at the International Lingerie Show in Las Vegas last month. "This collection gives retailers more ways to sell sexy. Our Risque and H.O.T. Collections nearly doubled in sales last year, and our retailers tell us every style is almost a complete sell out, so we are backing the collections with our signature to ensure at once shipping and no minimum order to keep retailers stocked with our top sellers."
Shirley`s Risque/H.O.T. collections gives retailers everything sexy - from soft, sexy and sheer chemises to luxurios baby dolls lavished with lace," just for fun" costumes ready for passionate play and voluptuous plus-sizes that maximize every curve - all affordably priced, available boxed or on hanger, in missy and full figure sizes. This year, the collection has added new boy shorts, fabulous new lace sets, frilly and soft mesh ruffle tri-top sets and lots of playful and sexy hosiery.
All-New H.O.T. Packaging
The Risque collection was introduced in 1994 and has expanded over the years to include beatifully designed bustiers, teddies, bikinis, bra sets, crop tops and thongs available in a wide range of brazen colours and rich, sensuous fabrics, Shirley continues to update its packaging with it`s 15th Risque/H.O.T. collection. Now even more Risque desings are available in glamorous boxed packaging under Shirley`s H.O.T. Brand.
This year we revamped our incredibly successful H.O.T. package, with beautiful soft backgrounds and adding a UV coating. As always, our package shows off the front, the back and every colour of every piece," said Schlobohm. "our customers requested the H.O.T. packaging and Shirley delivered at a perfect price point for sell-through. Plus, this new packaging is a great marketing tool for both our customers that merchandise on hanger and our retailers that only merchandise boxed goods. This line is designed to fly out at retail. Unlike some packaged collections in the marketplace, customers will be truly excited to see the fit and the quality of our new Risque collection, which has contributed significantly to Shirley`s overall growth as one of our hottest collections."
"H.O.T has never been more in! So, if you`re looking for the most seductive lingerie around think Risque." says Shirley`s President Roy Schlobohm, This collection is our sexiest ever with sleek, sexy bra tops, hip-hugging skirtinis, lacy see-through teddies and our most desirable baby dolls. If you want to indulge your most daring fantasies, crank up the heat with our most daring ensembles - like our perky pink sex kitten or our feisty French maid - they are our most combustible styles."